Baileys® Canada: Lucian Matis | Behind the Scenes

  • CLIENT: Diagio
  • AGENCY: North Strategic 
  • PRODUCTION COMPANY: Canova Media

Canova Media goes behind the scenes with celebrated fashion designer, Lucian Matis as he designs the Baileys® Glass Dress. Influenced by the new Baileys® bottle design, Lucian Matis uses broken glass from old Baileys® bottles to create a gown that is awe-inspiring. The dress made it's runway debut at Toronto Fashion Week 2013, and proved to be a real show stopper!